Young people in America can be one of the most confusing groups in society to reach with the love of Jesus. Our friends at Groundwire are telling young people Jesus cares through an unlikely avenue. According to their research, “less than 1 in 5 millennials have a relationship with Christ that provides forgiveness and the promise of Heaven.” This means over 60 million millennials are living without the freedom of forgiveness in Jesus Christ. Groundwire wants to change this trend through the Jesus Cares Campaign. This unique online campaign reaches young adults through strategic digital advertising on social media.
Each 30-second video invites the viewer to have a conversation with “someone who understands.” Twenty-four hours a day, there are volunteer coaches online who are ready to listen, encourage, and guide them to Jesus. By leveraging the most useful media outlets with the message that Jesus Cares, Groundwire is seeing hearts open to Jesus and lives transformed.
Watch one of their powerful videos below and if you have more questions check out their website to learn more.
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