Step Three – The Adaptable Playbook
Posted October 3, 2025
Strong frameworks create space for fruitful mission. In this episode, Chris Gough and Mark Matlock (Barna, WisdomWorks) unpack why governance, structure, and funding aren’t boring details but vital supports for citywide evangelism. Learn six key questions every collaborative team must answer to sustain impact and prepare for harvest.
Mark will answer:
What is the most important thing when setting up a framework for a collaborative team like an E-Team? Leader? Structure?
This step can seem “behind the scenes.” How is it actually raising the temperature of evangelism as you work through it?
Which tangible practices in this resource would help a group doing collaborative evangelism?
Where have you seen this be successful in the evangelism space? Where have you seen it fall short?
What piece of information or research from your book, Faith for the Curious, blows your mind?
This step can seem “behind the scenes.” How is it actually raising the temperature of evangelism as you work through it?
Which tangible practices in this resource would help a group doing collaborative evangelism?
Where have you seen this be successful in the evangelism space? Where have you seen it fall short?
What piece of information or research from your book, Faith for the Curious, blows your mind?
Bio:
Mark Matlock is the Executive Director of Urbana 2025 for InterVarsity Christian Fellowship and a Senior Fellow at Barna. Mark’s research provides insights into younger generations, cultivating resilient disciples, and knowing the pulse of your city. As the founder of WisdomWorks, he has helped national and international faith-based organizations adapt to changing times by turning data and research into strategic action. Mark coauthored Faith for Exiles with David Kinnaman and, most recently, authored Faith for the Curious.
To learn more about Evangelism Teams, the Adaptable Playbook, or what God is doing through collaborative evangelism efforts across North America, visit citygospelmovements.org.